The John Batchelor Show

Brief

Ebook War Day Five: Shoot the Prisoners

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Spoke Charlie Pellegrino, author, "Last Train from Hiroshima: The Survivor's Look Back," February 1 re the Amazon blacklisting of Macmillan books (Including his book) from Friday January 28 in a dispute between Amazon and its Kindle, on one hand, and Apple and its IPad on the other.  Learned that Amazon claims it has climbed down as of noon Sunday 31.  However, Charlie Pellegrino's book is not available from Amazon as of this writing.  Jeff Bezos and Amazon execs have disgraced themselves and wrecked the business model of a transparent and honest marketplace.  Punishing random arbitrary authors in order to threaten and intimidate New York and all publishing is folly.  Worse, it won't work.  The blacklisting continues.  Is Charlie Pellegrino being punished specially because he has come on radio to speak to me on this blacklisting on Saturday 30 January, Sunday 31 January, and Monday 1 February?  Unknown.  Also, Charlie Pellegrino tells me that the Kindle has major piracy vulnerabilities that are unsolved and unmentioned.  And that the iPad looks secure so far.  What is striking is that Amazon fears the iPad and Apple despite the fact that Apple will let publishers set the price for ebooks (likely $12.99 to $14.99) rather than have Amazon dictate the price at $9.99.  Amazon claims it will now raise its prices and permit Macmillan ebooks back for sale.  Not Charlie's yet.  Many more twists in this story.  Amazon is wrecking itself.   Charlie Pellegrino asks me late after the show if Steve Jobs has spoken out yet re the dispute.  Unknown.  

4 Comments

Credit where credit is due:

Even before the digital age made the creation of books a breeze, the cost of actually publishing them (on paper) had trended down.

In the late 80s (or so) Robert Haft went on the radio and TV with a squeaky voice and announced that "books cost too much", and soon small books stores were being replaced (on the east coast at least) with the (at the time) mega stores known as Crown Books. Then came Borders, then came Barnes and Noble, each new iteration making the previous ones seem small.

All along the way there was hate. As the sheer number of books being published made it more possible than ever for anyone to become an author, people decried the disappearance of the small book stores with whatever advantages (mostly imaginary) people wanted to attribute to them.

But even these mega stores were only an intermediary step to what we have now, almost universal access online to anything that has ever been printed, delivered to your door the next day if you wish.

Historically, I give Crown credit for inventing the BIG bookstore, and Amazon for taking the idea online.

I don't know about Mr. Pellegrino, but there are a lot of people calling themselves authors now that would not be (whether they were financially successful at it or not) had it not been for these revolutions.

As Barnes and Noble did not conceive the BIG bookstore, they just improved on the concept, so too Apple did not invent the downloadable MP3 file, they just made it easier and more universal.

Neither Apple nor Amazon invented the e-book reader and the idea that books, or book-like things could be "published" entirely electronically is so commonplace that we would have trouble figuring out who to give credit for it.

My analogy is this: in the future, being an author (or journalist) will be a lot like playing the guitar has been. Every teenager who has the least interest will know how to do it and own the requisite tools. For every good guitar player there will be thousands, or millions, of mediocre ones. For every great guitar player there will be thousands of good ones who perform publicly, but must also keep a day job.

There will be no one company controlling all this. Like Kodak, print publishers will vanish into obscurity, not because they failed to invent something, but because they failed to adopt, in a reasonable timeframe, inventions staring them right in the face.

Never before was the cliche more appropriate: Read it and weep.

Amazon is certainly guilty of ham handedness. But for some of the other players, this whole thing is starting to smell like a publicity stunt. If the Apple device is so great (a view I disagree with) then who cares what Amazon does? Would you rather go back to depending on the New York Times best seller list to decide what to read? Not me. I'd rather have a multiplicity of sources for reading ideas, and a multiplicity of ideas for what form to buy the content in and a multiplicity of sources from which to buy it. Let's celebrate the choices we have and let those who wish to be Kodak in this day and age reap the fruits of their "efforts".

Apple fans are devoted and the contribute to improving the product. Apple is an innovator, they invented the Graphical user interface, The Computer mouse (not invented but 1st commercial use of), the Ipod, The Iphone was a vast improvement over other smart phones. Apple is revered and respected in Silicon Valley.

Bezos has enemies in Washington and among the Media chattering class in NYC, heavy Democratic Contributor. Does not like to pay interstate sales taxes (taxes are very good at 1600 right now).

Amazon's cash cow continues to be book sales, not a good strategy to pick a fight with your suppliers. Typical of a dot-com hypster, he is thinking quarter to quarter. Apple is very strategic and will bury amazon with movie, music, and book downloads. iTunes is big enough to set prices, Amazon is not. Apple had the money to out wait the Beatles! (never understood that argument)

Is Charlie being "punished" because of your stories and editorializing?

Kindle is a nice reader, but not something I would spend the night camped out to wait for, an iPad on the other hand....

Sapientia:

I couldn't let the historical errors pass...

Xerox would be more appropriate as the inventor of the GUI, and the mouse. Apple certainly helped popularize both. I'm pretty sure MP3 players were out for a while before the first iPod. Again Apple is popularizer, not inventor.

As to product comparisons, I use and like Apple computers, but I am not an Apple "fan". But I'm not an Amazon fan either.

I own a Kindle, but I'll be quite willing to switch to something better when it comes along. I see a lot of misleading information in the press though , apparently be people who have used neither...

First, the Kindle has a 10 day battery life, not 10 hours as the Apple device does. Current technology has yet to product the "perfect" display. Factors that must be balanced are color, visibility in various light conditions, and power consumption. The Kindle uses a black and white display not as just a compromise, but because it uses less power (far less) and can be read in full sun. By contrast the Apple device as most cell phones, have a color display that doesn't work well in bright light, and gulps power. What percentage of pages of today's books are in color? Vanishingly small.

There will be many things for which the iPod will be useful OTHER than reading books. There is no doubt it will be a hit among gadget freaks (of which am one). But until some revolution in display technology comes along the Kindle display is one of it's strongest selling points. The Kindle also has a fairly usable keyboard (not for touch typing of course) and it has the same sort of CPU used by many smart phones, and a Unix based operating system. It is a mystery to me why Amazon hasn't made the Kindle into a more multi-function device, and with the iPad coming out it may be too late for them to do so. Still I wouldn't mind a formal e-mail interface, a calendar, a calculator and a few other handy tools on the Kindle. The technology is there, just not the blessing from Amazon to use it.

As even Bill Gates knew when he named his company, it's the software that is important, the hardware less so. Yet so many companies attempt to lock users into a single device as if to ignore that deep down inside these devices are all made from well understood generic components. Even Apple's "new" chip is but a variation on something else. We may have to wait for the current crop of company founders to die off before this proclivity to "lock-in" users to a particular platform dies with them. The visionaries are anything but.

Day 6 and Amazon still hasn't restored Pellegrino's book.

Based on the Fast Money traders' talk on CNBC for well over a year about Kindle/Amazon, I decided Kindle was toast as soon as Apple decided to take up an ereader. Apple has been a profitable co. for many years. Bezos only recently became profitable. He doesn't have the resources to go to the mat with Apple. And now he tries this suicidal stunt of alienating the publishers whose business/cooperation he's trying to court. Send this man a copy of Dale Carnegie's book, hc because it's not available in a Kindle edition! LOL

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