POTUS Obama: "...also, the nature of this office is, to tell a story to the American people..." OFA aims the candidate to explain to his partisans why the campaign is listless and aimless after the fails of jobs, healthcare, banks too big to fail getting bigger, and the Zombie Congress. The least useful explanation is the same one used since the Tea Party election two years ago, the White House sells poorly. What is the meaning of the repeating of this excuse? What I do is tell stories, so I see how it is that OFA believes that better telling is the way to hold and grow and audience. There is a caveat. The story told needs a beginning, middle and end, and it needs an unpredictable plot. We love Holmes and Watson, because we know they will win but we don't know the process, and we are invited to travel along with them to the revelations. OFA is not anywhere close to this artfulness. It is all beginning; it is predictable; there is no plot; the protagonist is a blame-shifting, chest-thumping, whining agent of the status quo ante; there is no revelation; it repeats itself the next day, willy-nilly. Worse, the way the OFA conducts its business, it is a joyless, pompous, condescending mash-up of factoids. Considering again POTUS remark, "also, the nature of this office is, to tell a story to the American people... ," what this tells me is that POTUS does not know what a story is. Never going to learn, not going to change, nothing now but half an adult life remaining of blame-shifting and whining. Mention that the tireless whining is getting to be the entertainment value in the discourse.