If you look good in a tee-shirt, please, please, please, sign on to Obama/Biden, please?
A fresh OFA video features a 100 days to Election countdown from the point of view of a volunteer at an unexplained, cheerful location somewhere in America. I am speculating what is to be made of the clues in the video, as if I am playing Holmes to Watson. Everyone looks young enough to wear a teeshirt with the OFA logo, or else wants to be that young and slender. These are not Tesla S customers. The neighborhoods appear modest lots, single home houses, with friendly porches or entry ways. Always sunny or partly cloudy, with a hint of a rainshower. Our hero and his friends drive subcompact looking to be from overseas. The door-knocking is mysterious. Perhaps this is a literal interpretation of door-to-door? Signing a document is the payoff? Don't even get a sticker? Therefore: conclusions: here is what worries OFA with 100 days to go: The young, the non-white young, the female, the non-white female, will not turn out; the modest neighborhoods will not turn out. I did not see a public union tee-shirt, nor a private union tee-
shirt, which means the genuine ground troops of the GOTV were not invited to this video. Also, our protagonist is supposed to be a rookie at this, hence the learning curve of knocking at a door being nervous-making, same as trick-or-treating Also, the video mostly skips the rural, dense urban and upscale suburban zip codes (there is one painted cow barn). This is not a video for all seasons. It is a glimpse at what is not happening with 100 days to go. The youth, minority, female, working class, senior citizens in older neighborhoods (Philadelphia, Cleveland, Denver) are so far unresponsive in the percentages required for re-elect. It comes down to this: if you are under 30 and carry an iPhone, and you are not voting Obama/Biden as you did in 2008, then we are losers. Note that I have a Stephanie Cutter spambot missive from OFA that tries the same pitch 
above with fright wig tactics: "Romney Defeats Obama? When you read the news 101 days from now, that might be the headline you see.Those few words will tell us whether we fought back hard enough against Romney and the Republicans' massive special-interest fundraising machine -- or if we didn't do enough, maybe because we got complacent or thought that we had this one in the bag." Do young people who look good in tee-shirts and carry iPhones respond to this creatively agitated message? It is aimed at penetrating what may be a layer of indifference and gloom. Still, it is strange upside down selling: Act now or it will get a lot worse. This is contrary to selling which asks, "What's in it for me?" If iPhone sold this way, "Please buy us, and be excited about buying us, or you will all be abandoned to Samsung," then we'd soon see RIP Apple.
